Digital Performance Manager
Company: Aspen Dental
Location: Chicago
Posted on: May 2, 2024
Job Description:
The Aspen Group (TAG) is one of the largest and most trusted
retail healthcare business support organizations in the U.S. and
has supported over 20,000 healthcare professionals and team members
at more than 1,300 health and wellness offices across 48 states in
four distinct categories: dental care, urgent care, medical
aesthetics, and animal health. Working in partnership with
independent practice owners and clinicians, the team is united by a
single purpose: to prove that healthcare can be better and smarter
for everyone. TAG provides a comprehensive suite of centralized
business support services that power the impact of five
consumer-facing businesses: Aspen Dental, ClearChoice Dental
Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and
AZPetVet . Each brand has access to a deep community of experts,
tools and resources to grow their practices, and an unwavering
commitment to delivering high-quality consumer healthcare
experiences at scale.
As a reflection of our current needs and planned growth we are very
pleased to offer a new opportunity to join our dedicated team as a
Manager of Digital Optimization .
Manager of Digital Optimization
Responsibilities:
- A/B Testing Strategy: Develop and execute A/B testing
strategies to optimize various aspects of our website, such as
landing pages, user flows, and conversion funnels
- Test Implementation: Collaborate with cross-functional teams to
define test objectives, set up experiments, and ensure seamless
implementation of A/B tests using testing tools like Optimizely or
VWO
- Data Analysis: Collect, analyze, and interpret data from A/B
tests, user behavior, and website performance. Identify trends,
insights, and opportunities for improvement.
- Report Generation: Generate clear and concise reports
summarizing A/B test results and general site performance,
providing actionable recommendations for website enhancements, and
sharing insights with stakeholders
- Conversion Rate Optimization (CRO): Utilize data insights to
enhance the user experience, improve conversion rates, and drive
customer engagement and retention
- User Behavior Analysis: Understand user behavior on the
website, identify pain points, and suggest changes to enhance the
user experience
- KPI Monitoring: Continuously monitor and report on key
performance indicators (KPIs) related to website traffic,
engagement, and conversion rates
- Tool Management: Manage web analytics tools (Google Analytics)
and collaborate with the IT and Data and Measurement teams to
implement tracking codes and ensure data accuracy
- Competitive Analysis: Stay updated on industry trends, emerging
technologies, and competitor websites to identify opportunities for
improvement
Qualifications:
- 5+ years of experience working in eCommerce or retail in data
analytics and reporting
- BA/BS or equivalent working experience
- Experience with Google web analytics, A/B testing, and inbound
marketing tactics
- Able to support conclusions with analytical evidence using
descriptive stats, inferential stats and data visualizations
- Good time-management skills; ability to multi-task
- Critical-thinker and problem-solver
- Excellent communication skills with the ability to speak to
both business and technical teams, and translate ideas between
them
- Comfort with ambiguity and open-ended problems in support of
the Digital Commerce business
- Good understanding of SEO
Keywords: Aspen Dental, West Allis , Digital Performance Manager, Executive , Chicago, Wisconsin
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